A series of images created to launch Cushionology® Footwear by Foot Petals. My role included conceptualizing and art directing the entire vision from start to finish. My main responsibility included serving as the art director for the photo shoot and re-designing the Foot Petals website to focus on footwear. Part of my role included enhancing and improving the UX experience on the Foot Petals website with our E-commerce team. I worked closely with the Foot Petals marketing manager to bring the brand footwear story to life. I also designed and conceptualized the content assets for social media as well as Amazon plus pages to support the launch.
Credits: Photography produced and created by Eclipse Corporation. Make-up and Hair - Amy Morgan.