Various ads created for Bakery Crafts®. The objective of the ads was to show how to use Bakery Crafts' seasonal products in grocery and retail bakeries. Ads were featured in BAKE Magazine, Instore Buyer Magazine, and Modern Baker Magazine. My role was to conceptualize and to create all layouts, while maintaining brand standards. I worked closely with the show cakes department and in house photographer. As a team, we established the overall look and feel for the ads.
CREDITS: All creative cakes were created by our in-house show cakes team, and all of the photography was provided by our in-house photographer. All license style guides and graphics were provided by licensors and was used with permission.