While working at RG Barry Corporation, I had the opportunity to update the DF by Dearfoams logo, a private label brand created for Walmart. The new design was featured in-store during the Fall 2019 season. My role included creating an updated logo mark that could play well with their existing brand elements such as the buffalo check pattern and packaging, created by our outside agency partner. My challenge was to create a more gender neutral and modern mark that the Walmart consumer could identify with but also nod to it’s parent brand Dearfoams. I worked closely with the Dearfoams’ marketing manager, creative director, and slipper designers to ensure brand standards and consistency. Below are some of the logo mark applications used on various packaging materials such as hang tags, slipper chips, slipper heel tags, and slipper design accents.