Various catalog spreads created while at Bakery Crafts®. Our catalog was our main form of marketing sent out once a year to major grocery and retail bakeries. I served as co-designer whose role was to co-conceptualize and to design layouts for my assigned sections, while maintaining brand standards. I worked with our in-house photographer and show cakes department. As a team, we established the overall look and feel for the catalog each year. I also worked on various account specific order guides for accounts who didn't receive our master catalog.
CREDITS: All creative cakes were created by our in-house show cakes team, and all of the photography was provided by our in-house photographer.