During my time with RG Barry, I created a printed brand book for the Foot Petals' sales department
to use during sell-in meetings and presentations. This brand book allowed them to describe their products and brand story and to get buyers excited about their offerings. Foot Petals is for every woman, celebrating and embracing women’s shoe fit issues. By providing fashionable and practical shoe solutions, they empower women to create one’s perfect fit! This allows one to wear the shoes they love comfortably and discreetly. My main responsibility included serving as the art director for the photo shoot and creating the layout designs.
CREDITS: Photography produced and created by Eclipse Corporation. Copy provided by Casey Bowers.