A series of seasonal brochures created for Bakery Crafts®. "The Best Ideas" is a yearly series used to give ideas on how to use Bakery Crafts' seasonal product in grocery and retail bakeries. My role was to conceptualize and to create all layouts for the series, while maintaining brand standards. I worked with our in-house photographer and show cakes department. As a team, we established the overall look and feel for the series.
CREDITS: All creative cakes were created by our in-house show cakes team, and all of the photography was provided by our in-house photographer.